Search Engine Optimization for Small Business

You want search engines to find and feast on your site. Content is king but you better understand the importance of link building, how to structure your pages to accommodate search engines, and key html elements. Just because you have your page up doesn't mean search engines will find it and know what it's all about.

Most website owners have two or three key phrases that they would love to be the first result for in the search engines. This simply won’t happen for a brand new website and likely will never happen for businesses operating in highly competitive industries. Unless you have very little competition online your best hope is to initially chase secondary key phrases, or drill down your key phrases to match your niche exactly.

Take for example the phrase “marketing consultant”. This is a highly competitive term that will be very hard for a new business consultant to rank competitively for in search engines. The solution is to break it down further into phrases that refine the niche.


“Sydney marketing consultant”

“chiropractic marketing consultant”

“Sydney chiropractic marketing consultant”

Being the first result for “Sydney chiropractic marketing consultant” could easily be achieved in the first few months of launching a website because there are not many other websites that optimize for that niche phrase.

Comments

  1. AnonymousMarch 5, 2010 at 5:16 AM

    Right the point. Thanks for your nice information. As well as other marketing system chiroparctic marketing system should be well defined, targeted and verified. The good news is online marketing tools are very easy to reach and have advantage.

    Chiropractic Internet Marketing

    ReplyDelete

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